1. Introduction
sg777 ("we", "us", "our") operates the online casino and sports betting platform at sg777.dev. We are committed to protecting the privacy and personal data of all individuals who interact with our platform, including registered players, visitors to our website, and anyone who contacts our support team.
This Privacy Policy describes how sg777 collects, processes, stores, shares, and protects personal data in connection with the operation of the sg777 platform. It also explains the rights available to you under applicable privacy law and how you can exercise those rights.
This Privacy Policy should be read in conjunction with the sg777 Terms & Conditions, which govern your use of the platform as a whole.
2. Who We Are
sg777 is an online gaming and sports betting platform operated for players in Pakistan. For the purposes of this Privacy Policy, sg777 is the data controller — meaning sg777 determines the purposes and means of processing your personal data.
If you have any questions about how sg777 handles your personal data, please contact our support team at any time via the 24/7 live chat in your account or at our support email address: [email protected] (plain text — not a clickable link).
3. Data We Collect
sg777 collects the following categories of personal data from and about its players and website visitors:
3.1 Identity and Contact Data
- Full legal name as stated on your CNIC (Computerised National Identity Card)
- Date of birth (for age verification — you must be 18 or over)
- Residential address
- Email address
- Mobile phone number
- CNIC number (for KYC verification purposes only)
3.2 Account Data
- Username and encrypted password
- Account registration date and time
- Account preferences and settings
- Responsible gaming limits and self-exclusion status
3.3 Transaction Data
- Deposit amounts and timestamps (in PKR)
- Withdrawal amounts, timestamps, and processing status
- Payment method details (Easypaisa account, JazzCash account, SadaPay, Raast, or bank account — but never full card or bank credentials)
- Bonus and promotion redemption history
- Bet history, game history, and wagering records
3.4 Technical and Usage Data
- IP address
- Device type, operating system, and browser type
- Session duration, pages visited, and clickstream data
- Geolocation data (country/city level, not precise GPS location)
- Cookies and similar tracking technologies (see Section 8)
3.5 Communication Data
- Records of live chat conversations with sg777 support
- Email correspondence with sg777
- Records of any disputes, complaints, or responsible gaming requests
4. How We Collect Your Data
sg777 collects personal data through the following means:
- Directly from you: when you register an account, complete KYC verification, make a deposit or withdrawal, contact support, or respond to a survey or promotion.
- Automatically: through cookies, server logs, and analytics tools when you visit or interact with the sg777 website or platform.
- From third parties: from identity verification and KYC service providers; from payment processors such as Easypaisa and JazzCash when you transact; and from fraud prevention and anti-money laundering screening services.
5. How We Use Your Personal Data
sg777 uses your personal data for the purposes set out in the table below. Each use is supported by a lawful basis for processing.
| Purpose | Data Used | Lawful Basis |
|---|---|---|
| Account registration and management | Identity, contact, account data | Contract performance |
| Age and identity verification (KYC) | Identity data, CNIC | Legal obligation |
| Processing deposits and withdrawals in PKR | Transaction data, payment method data | Contract performance |
| Providing casino games and sports betting services | Account data, transaction data | Contract performance |
| Fraud detection and prevention | Technical data, transaction data | Legitimate interests / legal obligation |
| Anti-money laundering (AML) compliance | Identity data, transaction data | Legal obligation |
| Responsible gaming monitoring and tools | Account data, transaction data, usage data | Legal obligation / legitimate interests |
| Customer support | Identity data, communication data | Contract performance |
| Platform improvement and analytics | Technical and usage data (anonymised where possible) | Legitimate interests |
| Marketing communications (with consent) | Contact data, preferences | Consent |
sg777 will not use your personal data for any purpose other than those listed above without first notifying you and, where required, obtaining your consent.
6. Who We Share Your Data With
sg777 shares your personal data only with the categories of third parties listed below, and only to the extent necessary to fulfil the purposes described in Section 5. sg777 does not sell your personal data to third parties.
- Payment Processors: Easypaisa, JazzCash, SadaPay, Raast, and banking partners (HBL, UBL, MCB Bank) — to process your PKR deposits and withdrawals.
- KYC and Identity Verification Providers: Third-party services that assist sg777 in verifying the identity and age of players as required by our responsible gaming obligations.
- Fraud Prevention Services: Providers that help sg777 detect and prevent fraud, bonus abuse, and other prohibited activities.
- Game Software Providers: The third-party companies whose casino games and live dealer content are available on the sg777 platform. These providers may receive limited technical data necessary to deliver their games.
- IT and Cloud Service Providers: Companies that host sg777's platform infrastructure and provide technical services, operating under strict data processing agreements.
- Legal and Regulatory Authorities: Where sg777 is required by law to disclose personal data to government bodies, law enforcement, or regulatory authorities in Pakistan or other applicable jurisdictions.
7. Payment Data and Financial Privacy
When you deposit funds into your sg777 account via Easypaisa, JazzCash, or a bank transfer, the payment is processed by the relevant payment provider. sg777 receives confirmation of the payment and records the transaction amount, method, timestamp, and reference number in your account history.
sg777 does not store your full mobile wallet PINs, bank account passwords, or any other authentication credentials associated with your payment methods. If you have concerns about the security of a payment method you have used with sg777, please contact the relevant payment provider directly.
All transaction records are retained by sg777 for the period required by applicable financial regulations, after which they are securely deleted or anonymised.
8. Cookies and Tracking Technologies
sg777 uses cookies and similar tracking technologies on the sg777.dev website. A cookie is a small text file stored on your device when you visit a website. sg777 uses the following categories of cookies:
- Strictly Necessary Cookies: Essential for the platform to function. These enable you to log in, navigate between pages, and maintain your session. They cannot be disabled.
- Functional Cookies: Remember your preferences such as language settings, game view preferences, and responsible gaming limit settings.
- Analytics Cookies: Help sg777 understand how visitors use the platform so we can improve it. Data collected is anonymised where possible.
- Security Cookies: Assist in detecting suspicious activity, unusual login patterns, and potential fraud.
You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of the sg777 platform. sg777 does not use third-party advertising cookies or cross-site tracking cookies.
9. Data Retention
sg777 retains your personal data for the following periods:
- Account and identity data: For the duration of your sg777 account plus a minimum of five (5) years following account closure, as required by financial regulations.
- Transaction records: A minimum of five (5) years from the date of each transaction, in line with anti-money laundering requirements.
- Communication records: Up to three (3) years from the date of the communication, or longer if the communication relates to a dispute or investigation.
- Technical and usage data: Up to twenty-four (24) months, after which it is anonymised or deleted.
Where sg777 is required by applicable law to retain data for longer periods, we will comply with those requirements. Once data is no longer required and no legal obligation to retain it exists, sg777 will securely delete or anonymise it.
10. Data Security
sg777 implements appropriate technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or alteration. These measures include:
- 256-bit SSL/TLS encryption for all data transmitted between your device and sg777's servers.
- Encryption of sensitive data at rest within sg777's databases.
- Role-based access controls ensuring that only authorised sg777 personnel can access personal data, and only to the extent necessary for their role.
- Regular security audits and penetration testing of sg777's platform infrastructure.
- Multi-factor authentication options for player accounts.
- Continuous monitoring for suspicious activity and data breach indicators.
While sg777 takes all reasonable precautions to secure your data, no internet-based platform can guarantee absolute security. You are also responsible for keeping your sg777 login credentials secure and not sharing them with anyone. If you suspect unauthorised access to your account, contact sg777 support immediately via the 24/7 live chat.
11. Your Data Rights
As an sg777 player in Pakistan, you have the following rights in relation to your personal data. To exercise any of these rights, contact sg777 support via the 24/7 live chat or at [email protected] (plain text — not a link). sg777 will respond to all valid requests within a reasonable time.
Right of Access
Request a copy of the personal data sg777 holds about you.
Right of Rectification
Request correction of inaccurate or incomplete personal data.
Right of Erasure
Request deletion of your data where no legal obligation requires retention.
Right of Portability
Request your data in a structured, machine-readable format.
Right to Restrict Processing
Request that sg777 temporarily stop processing your data in certain circumstances.
Right to Withdraw Consent
Withdraw consent for marketing communications at any time via account settings.
Please note that certain rights may be subject to limitations where sg777 has a legal obligation to retain or process your data — for example, transaction records required to be kept for AML compliance purposes.
12. Children Under 18
sg777 is strictly for adults aged 18 and above. sg777 does not knowingly collect personal data from individuals under the age of 18. Age verification is a mandatory step in the sg777 registration process.
If sg777 becomes aware that personal data has been collected from a person under 18, that account will be immediately closed and all associated data will be deleted in accordance with our data retention policy. If you believe a person under 18 has registered on sg777, please contact support immediately.
13. International Data Transfers
sg777 primarily stores and processes player data in secure data centre facilities. In the course of providing its services, it may be necessary to transfer some personal data to third-party service providers located outside Pakistan — for example, game software providers or cloud infrastructure companies.
Where such transfers occur, sg777 ensures that appropriate safeguards are in place to protect your personal data to the same standard as described in this policy. This may include contractual data processing agreements and equivalent data protection measures.
14. Changes to This Privacy Policy
sg777 may update this Privacy Policy from time to time to reflect changes in our data processing practices, legal obligations, or platform features. When material changes are made, sg777 will notify registered players via email and/or a notice on the platform, with reasonable advance notice where possible.
The "last updated" date at the top of this document reflects the date of the most recent revision. Continued use of the sg777 platform after the effective date of any changes constitutes acceptance of the revised Privacy Policy.
15. Contact Us
If you have any questions, concerns, or requests relating to this Privacy Policy or the way sg777 handles your personal data, please contact our Data Privacy team:
- Live Chat: Available 24/7 in your sg777 account. This is the fastest way to reach us — average response under 5 minutes.
- Support Email: [email protected] (plain text — not a clickable link). We aim to respond to all privacy-related enquiries within 72 hours.
For matters relating to responsible gaming, please also visit our Responsible Gaming page for dedicated tools and guidance.